We created content that was visually arresting, yet disruptive to the platform.
As a 100% visual platform, Instagram was the perfect place to tell a story about our visually impaired skier. We could tell our story in a way that was disruptive to the typical user experience, but creating an account from Menna's POV made the content feel native to the platform. Also, creating an account in Menna's own voice let people connect with her on a deeply personal level. The content we developed gave viewers a first-hand glimpse into the life of a visually impaired skier on her way to Paralympic glory.